PPWR Compliance Support for Australian Exporters
We help Australian manufacturers, brand owners and exporters understand and prepare for the EU Packaging and Packaging Waste Regulation when placing packaged products on the European market.
What Australian companies usually need to understand first
For most businesses, the practical question is which packaging-related obligations apply to the product, packaging and supply-chain model before goods are supplied on the EU market.
What is PPWR?
PPWR is Regulation (EU) 2025/40 on packaging and packaging waste. It entered into force on 11 February 2025 and applies from 12 August 2026.
Who should pay attention?
PPWR is relevant to businesses involved with packaging and packaged products, including manufacturers, brand owners, importers, distributors and companies supplying packaged goods to the European market.
Why does it matter?
Packaging is increasingly part of regulatory compliance, technical documentation, sustainability requirements, supply-chain coordination and wider preparation for EU market access.
Australian companies supplying packaged products to European customers should now consider PPWR compliance as part of their EU market-entry preparation. Requirements can affect packaging materials, design, documentation, information, recyclability, restricted substances and producer-responsibility arrangements.
Australian authorities are also beginning to address the new European requirements in sector-specific export guidance. In August 2026, the Department of Agriculture, Fisheries and Forestry published a market-access notice for Australian fish and fish-product exporters concerning the new EU packaging rules.
EU PPWR Compliance Services for Australian Exporters
Our practical PPWR support can cover several areas connected to packaging compliance, documentation and preparation for placing packaged products on the EU market.
Packaging compliance review
Support with identifying packaging-related obligations relevant to your product, packaging configuration and supply model, including practical questions that should be addressed before EU market entry.
Documentation and information requirements
Guidance on packaging-related technical documentation, compliance evidence, product and packaging information, labelling elements and supporting records.
Packaging design and market-entry readiness
Practical support for understanding how packaging materials, components, recyclability, restricted substances and packaging design choices may affect EU compliance.
EPR and national preparation
Support with identifying extended-producer-responsibility considerations, national registrations and other country-specific packaging obligations that may affect the planned route to market.
Supplier and importer coordination
Help identifying information that may need to be obtained from packaging suppliers or provided to EU importers, distributors and other business partners.
Connection with other EU obligations
PPWR can overlap with wider product-compliance, product-safety, chemicals and sustainability requirements. We can help identify which additional regulatory areas should be considered.
For a detailed Australia-to-EU overview of packaging scope, recyclability, substances, labelling, technical documentation and national EPR preparation, continue with our dedicated PPWR 2026 guide.
Need Help with PPWR Compliance Before Entering the EU Market?
Send us a short description of your product, packaging type, materials, intended EU markets and current supply-chain setup. We can help identify the most relevant PPWR preparation steps for your business.