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PPWR

PPWR Compliance Support for Australian Exporters

For companies placing packaged products on the EU market

We help Australian manufacturers, brand owners and exporters understand and prepare for the Packaging and Packaging Waste Regulation before placing packaged products on the European market.

Simple overview

What companies usually need to understand first

For most businesses, the key question is practical: what packaging-related obligations may affect products before they are supplied in the EU market?

01

What is PPWR?

PPWR is Regulation (EU) 2025/40 on packaging and packaging waste. It entered into force on 11 February 2025 and will generally apply from 12 August 2026.

02

Who should pay attention?

PPWR is relevant for manufacturers, brand owners, exporters, importers and other businesses placing packaged products on the EU market, including companies established outside the European Union.

03

Why does it matter?

Packaging is no longer just a technical or visual issue. It is increasingly part of product compliance, documentation, sustainability expectations and broader EU market-entry preparation.

Support areas

PPWR Compliance Services

Our practical PPWR support can cover multiple areas connected to packaging compliance, documentation and preparation for the EU market.

Packaging compliance review

Support with reviewing packaging-related obligations relevant to your product and supply model, including the practical compliance questions businesses usually face before entering the EU market.

Documentation and information requirements

Guidance on packaging-related documentation, product information, labelling elements and the broader information structure needed for practical compliance preparation.

Design and market-entry readiness

Practical support for understanding whether packaging choices may affect EU market placement, internal preparation, supplier coordination and related compliance planning.

Connection with other EU obligations

PPWR may overlap with wider product-compliance and sustainability topics. We can help identify whether other regulatory areas should also be considered alongside packaging compliance.

Call to action

Need Help with PPWR Compliance Before Entering the EU Market?

Send us a short description of your product, packaging type and intended EU market activity, and we can help identify the most relevant next steps for PPWR-related preparation.